Every business needs to innovate to stay ahead of the competition.
Essence magazine has launched a new digital extension campaign from essence.com. Hot Hair's digital extensions speaks to essence.com's track record of leading the way in innovation for the African-American audience. They will offer a robust digital platform to enhance both consumers and advertisers buying into the issue. The digital program will include an application for the IPod/Iphone, 2D bar codes, and a Hot Hair database which will be launching in June. This will allow women to try on hairstyles featured in the special with subsequent themed updates available for seasons or special occasions. These styles can also be activated using 2D barcodes by either launching the application - which will allow you to purchase the application - or by accessing additional content such as video or text tips on how getting and maintaining a particular hairstyle.
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