To keep up with the way customers can access and filter information about products and services in today's marketplace Essence magazine must take an integrated marketing approach that asks how and when consumers wants to receive product or service information. The Internet has been the main form of communications for Essence. By putting information technology into the hands of the consumer, it has given the readers greater control over the communication that is coming toward them.
Essence Magazine have partnered with several other businesses such as Elite Model Management, CNN and Soft Sheen Carson, etc.
In an effort to address the lack of diversity on the runways, ESSENCE and Elite has conducted a nationwide search for the new African-American "It" model.
Essence has also teamed up with CNN, to develop What Matters, a series of weekly news segments focused on issues of importance to the African-American community as a platform to inform, educateand define the cultural discussion.
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