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Saturday, November 20, 2010

Week 12 - Customer Relationship Management

For 40 years, Essence has delivered cutting edge information on health and relationships, personal finance and careers, arts and entertainment, world news, food, fitness, fashion and beauty as well as the personal challenges and achievements of Black women. Yet ESSENCE is more than a magazine. The information that ESSENCE provides is life-changing: Black women are empowered and, in the process, they advance not only their individual lives but also the quality of life for others.

Which brings us to the question as to how does Essence collect information on these topics? Through an initial registration online you consent to the collection and or processing of your personal information. 
While on the Website, you can order products, enter contest, vote in polls or otherwise express an opinion, subscribe to one of many services such as their online newsletters, or participate in one of the online forums or communities.

Essence use the information you provide about yourself to fulfill your requests for products, programs, and services, to respond to your inquiries about their offerings, and to offer you other products or services that they believe may be of interest to you.  For all these reasons, ESSENCE has evolved into an institution that embodies the hopes and aspirations of Black women and continues to thrive because they have built many forums of communication with their customers.

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