Week 9 - Sales promotion and Personal Selling

The ESENCE Music Festival, celebrating African-American music and culture, is always held over the Fourth of July weekend in New Orleans. The festival attracts nearly 200,000 of the best-dressed, fun-loving, talented, and committed people in the world.  Being that Essence celebrated their 40th anniversary, Louisiana have put together a special "Top 40" for visitors to win.  If visitors won they would visit 40 places, events and attractions that are sure to be a hit on their  trip to the ESSENCE Music Festival or their  next Louisiana vacation.

Essence magazine also promotes sweepstakes and contest such as winning a tube of Panthene Pro - V for your hair and entering in a contest to win a DVD gift pack of cool films.  In entering for the sweepstake or contest these ads require you to enter your personal information.