Week 8 - Advertising and Public Relations

Essence Communications is out to capture the essence of African American culture through advertising and publishing fashion, and entertainment.  Essence is geared toward African American women, which has a monthly circulation of more than 1 million and a readership of 8.5 million.

Essence gets most of its advertisements through different companies who want to sell their products.  Advertising through Essence has been one of the effective ways to expose products, health issues, etc., to its consumers.  Essence is well-known because of the celebrity exposure it gets from high rank clientele like Ophrah Winfrey, President Obama, etc.  

Essence advertises through celebrity personal, fashion designers, stylist etc.  These celebrities give back to Breast Cancer awareness.  Essence uses concerts such as the "Think Pink" concert to promote Breast Cancer to bring awareness to early detection. Every ticket that is purchased is donated to the Breast Cancer foundation to help women who suffer from Breast Cancer.

Essence also promoted the Black Girls Rock concert which is an organization founded by DJ Beverly Bond. It mentors young black girls and works to combat negative images of black women in the media.



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